I always think FIFA prefer it when the host nation does well in a World Cup. This time there are three host nations and I'd say the USA is the market that FIFA would love to have embracing football more, its just worth so much money. I've opened my group stage match betting with
MEXICO to beat South Africa @ 1.53 (normal bookies took it weeks ago)
USA to beat Paraguay @ 2.08 (exchanges)
MEXICO to beat South Africa @ 1.53 (normal bookies took it weeks ago)
USA to beat Paraguay @ 2.08 (exchanges)